We hear many stories from parents who, despite have toilet trained tots, still have to accompany their kids to the bathroom simply to turn the light on!
We had just assumed kids were uncomfortable at the dinner table because we were uncomfortable at the dinner table (we have dwarfism). But essentially, we couldn’t be sure that kids sat still long enough to care. We needed to test this.
Looking at our Kickstarter stats we were surprised to discover that the articles and TV feature had generated next to no extra traffic to our page. Take from that what you will, but we think it's a pretty good indicator that the Kickstarter audience isn't watching linear television or reading traditional newspapers. That or everyone just hated our idea.